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Modern Cars Are Getting Smarter, But Kia Says They're Getting Less Fun

Summary by MotorBiscuit
Modern cars are becoming increasingly sophisticated, but that does not necessarily make them more enjoyable to drive. Graeme Gambold, Kia Australia’s chief ride and handling engineer, believes the industry is losing sight of driving enthusiasts as manufacturers prioritize affordability, features, and technology. He also feels that finding a car with the right driving characteristics is becoming increasingly difficult. Asked by Carsales whether m…
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6 Articles

Modern cars are becoming increasingly advanced, yet they're becoming less and less fun to drive. Even Kia engineers recognize this problem, admitting that the needs of car enthusiasts are taking a backseat.

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Ever larger screens, ubiquitous electronic aids and repeated SUVs: the automobile is evolving, but not necessarily to everyone's taste. Graeme Gambold, who is responsible for the development of chassis at Kia Australia, believes that manufacturers are gradually forgetting passionate motorists. Kia regrets an automobile that has become too technological Technological progress is clearly not unanimous in the automotive industry. When asked by Aust…

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At Kia, a chassis engineer says loudly what many motorists think low: it becomes difficult to find a car that runs well without being constantly monitored.

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Motor1.com broke the news on Tuesday, November 3, 2026.
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