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Kia Showcases Its Gamer-Inspired Vision Meta Turismo Concept Car at Milan Design Week

The concept previews Kia’s next-generation electric design with immersive gaming-style controls and AR driving modes, while hinting at a possible Stinger successor.

  • At Milan Design Week, Kia debuted the Vision Meta Turismo concept, showcasing the electric sports car globally for the first time at Salone dei Tessuti through Sunday, April 26.
  • Initially unveiled at an 80th anniversary celebration in Korea last year, the concept previews Kia's future models through its 'Opposites United' design philosophy, which Kia Global Design boss Karim Habib said 'marks a significant milestone.'
  • The vehicle features three distinct modes—Speedster, Dreamer, and Gamer—utilizing an Augmented Reality Head-Up Display; inside, a joystick-like shifter and steering wheel serve as the 'central interface through which users engage with three distinct digital experience modes.'
  • Designers aim to 'bring back a sense of joy and a sense of theater' to the EV market, according to Kia, as the concept explores virtual gear shifting to enhance driver engagement.
  • While unconfirmed for production, the Vision Meta Turismo could arrive as an electric successor to the Kia Stinger, potentially badged as an EV7 or EV8, representing Kia's push toward engaging electric models.
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Lean Right

As a statement of intent on the future of electric mobility, one can interpret the Kia Vision Meta Turismo, the conceptual that the brand presented a few months ago for its 80th anniversary and that nowadays it steals its eyes with the Week of Design of Milan.This prototype of an electric GT leads to the limit of the philosophy “Opposites United” of the Korean brand, integrating performance, digitization and comfort in a single concept. Its silh…

·Chile
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With the Vision Meta Turismo, Kia is showing a concept vehicle for digital natives at Designwoche in Milan. The focus is on gamification, a user experience that moves between driving, playing and the digital world.

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What Car? broke the news on Tuesday, April 21, 2026.
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