KFC Adds New Menu Items, Updates Logo as Part of Global Brand Refresh
The overhaul adds tenders, sauces and specialty drinks as KFC tries to win younger diners and reverse U.S. share losses.
- On Monday, KFC Global CEO Scott Mezvinsky announced a 'next chapter' strategy featuring boneless chicken, expanded sauces, and redesigned restaurants aimed at modernizing the 74-year-old chain's global brand.
- Facing stiff competition from rivals like Chick-fil-A and Popeyes, KFC's United States market share slipped from 16% in 2021 to 9.4% by 2024, dragging the chain to fourth place in the category.
- The brand introduced a 'bold menu revamp' featuring boneless tenders, expanded its 'global sauce pantry' to more than 20 varieties including Chimichurri Ranch and Hot Honey Habanero, and launched the Kwench beverage platform.
- Restaurants in the United Kingdom and Ireland begin the rollout this month, with expansion to the U.S. and Australia expected in the coming weeks and additional markets following through 2026.
- New restaurant concepts, including an open-concept location opening this summer in McKinney, Texas, aim to modernize the experience while retaining the chain's iconic Colonel Sanders branding and bucket design.
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KFC Announces Major Changes To Their Menu And Restaurants
From new sauces and boneless chicken options to redesigned restaurants, KFC is entering a bold new era.Credit: KFCKFC is making waves with one of its biggest shakeups in decades. The fried chicken chain announced a global transformation touching almost every aspect of the customer experience, from the menu to restaurant design.The company says the changes are designed to usher in the brand's next chapter while staying true to the legacy that mad…
KFC’s launches new menu items and updated logo — establishes ‘next chapter’ in its global brand refresh
KFC is launching what it calls its "next chapter" globally, rolling out new menu items, redesigned restaurants and refreshed branding as the fast-food giant looks to strengthen its position in the increasingly competitive chicken market.
KFC has embarked on a complete overhaul after being overtaken in the US market by chicken-based Raising Cane's, with new sauces, drinks and a radical strategic shift.
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