US EditionKfc and Meme Sweep the 2025 Inspirational Awards with "the Menu Test"
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Los Premios Inspirational’25 dan a conocer sus ganadores: KFC y MeMe triunfan en una edición récord
IAB Spain, la asociación de publicidad, marketing y comunicación digital en España, ha celebrado la gala de entrega de los Premios Inspirational 2025, unos galardones que reconocen la diversidad y el talento de la comunicación digital en nuestro país, en el marco de la Noche Inspirational, que tuvo lugar en el Círculo de Bellas Artes de Madrid. Durante la ceremonia, la campaña KFC x El Juego del Calamar: La prueba del menú, de las agencias PS21 …
The 18th edition of the Inspirational Awards 2025, organized by IAB Spain, held its largest gala to date last night at the Círculo de Bellas Artes in Madrid, with 296 nominations, the highest number in its history. The event once again placed Spanish advertising in the international spotlight, highlighting the most innovative campaigns in artificial intelligence, branded content, and more. Origin
The campaign “KFC x The Squid Game: The Menu Test” was launched with the Inspirational Grand Prize 2025, signed by PS21 and MeMe, in collaboration with Arena Media, for KFC and Netflix.
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