Kevin Feige's Son Wasn't Into Marvel ... Until He Played 'Marvel Rivals'

Kevin Feige's Son Wasn't Into Marvel ... Until He Played 'Marvel Rivals'

This year at the box office, superhero films like Marvel’s “Thunderbolts*,” “Captain America: Brave New World” and even the DC hit “Superman” have seen low turnout from moviegoers under 25 compared to films like “A Minecraft Movie.” But Marvel Studios chief Kevin Feige isn’t worried that the next generation is disinterested in superheroes. He just believes that every generation finds their passion for it in different ways. He’s seen that persona…

Marvel Rivals Finally Converted Kevin Feige's Son to the Big M

NetEase's Marvel Rivals accomplished the seemingly impossible by 'converting' none other than the son of Kevin Feige, president of Marvel Studios and head creative of the incredibly lucrative Marvel Cinematic Universe, to the Big M. Speaking to The Wrap, Feige said that his son only 'feigned interest in a supportive way' in the movies and TV series and comics until he got his hands on the free-to-play hero shooter game. Afterward, he became inte…

Marvel Rivals is creating a whole new generation of comic book fans—even the MCU president's son

The kids love Jeff and the other heroes Rivals has introduced.

"Suddenly, he was asking me to tell him more about Hela." — Marvel Rivals finally got the son of MCU chief Kevin Feige into the comic characters

Marvel Studios and MCU head Kevin Feige recently revealed that his son wasn't interested in Marvel characters until NetEase Games' Marvel Rivals launched.

MARVEL RIVALS Sparks New Generation Of Younger Fans, Even Kevin Feige's Son

Kevin Feige reveals that NetEase’s hit game Marvel Rivals succeeded where years of MCU movies failed, it finally got his son into Marvel. Here is why the game's impact matters for younger super hero fans.