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Can Gucci’s New Creative Director Demna Save the Brand?

Summary by Channel News Asia
Gucci needed a turnaround. Demna delivered a divisive “Primavera” debut in Milan – merch-forward classics, dazzling eveningwear and noughties nostalgia – amid Kering pressure.

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Can Gucci’s new creative director Demna save the brand?

Gucci needed a turnaround. Demna delivered a divisive “Primavera” debut in Milan – merch-forward classics, dazzling eveningwear and noughties nostalgia – amid Kering pressure.

·Singapore
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BFM BourseBFM Bourse

Kering : Thanks in Particular to the Parade of the New Artistic Director of Gucci, Bernstein No Longer Advises Himself to Relax From the Kering Action

https://www.tradingsat.com/kering-EN0000121485/actualites/kering-grace-in particular-au-defile-du-new-directeur-artiste-de-gucci-bernstein-ne-advise-plus-de-se-delester-de-action-kering-1157916.html

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BFM Bourse broke the news in on Thursday, March 5, 2026.
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