Kendall Jenner to Become TRIP's Global Ambassador
Kendall Jenner joins TRIP as global ambassador and investor as the calming drinks brand expands across the UK and US, officials said.
- On Tuesday, Kendall Jenner became Global Ambassador and equity shareholder for TRIP, the London-based calming drinks brand, acquiring a minority stake in the fast-growing company.
- Founded in 2019 by Olivia Ferdi and Daniel Khoury, the UK-owned company specializes in CBD soft drinks and magnesium supplements designed to help consumers find moments of calm.
- New York investment firm Coefficient Capital led a funding round last year valuing the company at more than 300 million US dollars, with revenues of almost £67 million reported to Companies House.
- "I've been obsessed with TRIP for a while," Jenner said, while CEO Olivia Ferdi noted that Jenner "perfectly embodies the way we think about calm."
- Generating more than a billion impressions across Instagram and TikTok, the brand expands across top UK retailers while Jenner joins celebrity backers Joe Jonas and Rosie Huntingdon-Whiteley.
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13 Articles
Evening Standard
Kendall Jenner buys stake in London drinks brand Trip
London-based Trip is one of the UK’s fastest-growing food and drink firms.
Kendall Jenner Joins TRIP as Shareholder and Global Ambassador
Yorkshire Post
Kendall Jenner to become TRIP's global ambassador
Kendall Jenner will become the face of the calming drinks brand’s new campaign.
Kendall Jenner raises a glass to Trip investment
Kendall Jenner has bought a stake in British drinks and supplements brand Trip. The US socialite has snapped up an undisclosed a minority stake in the business and will become the face of the brand’s new global marketing campaign. London-based Trip was launched by husband-and-wife team Olivia Ferdi and Daniel Khoury in…
Kendall Jenner buys stake in British CBD drinks firm Trip and fronts global campaign
For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emailsSign up to our free breaking news emailsSign up to our free breaking news emailsKendall Jenner has taken a stake in Trip, a fast-expanding British drinks and supplements business.The 30-year-old model has bought an undisclosed minority holding
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