US Edition"Will Shat?" Kellogg's Raisin Bran® and William Shatner Team Up to Tackle America's Fiber Gap
The ad promotes 7 grams of fiber in every bowl of Raisin Bran to address the 95% fiber gap noted in the 2020-2025 Dietary Guidelines for Americans.
- WK Kellogg Co unveiled a Big Game spot on Jan. 30, 2026, featuring William Shatner promoting seven grams of fiber per bowl of Kellogg's Raisin Bran.
- Motivated by the Dietary Guidelines, WK Kellogg Co said the campaign targets the fiber shortfall identified by the 2020–2025 Dietary Guidelines for Americans.
- Scenes include a sports bar, a Gen Z house party, and a parking‑lot tailgate, with the ad airing during the Big Game across streaming platforms.
- The campaign positions high‑fiber cereal as an accessible wellbeing choice, and the company said it encourages game‑day audiences to avoid 'gut regret' by choosing Kellogg's Raisin Bran.
- Creative partners said the Big Game spot was directed by Terri Timely of Park Pictures, and praised the energy the creative team and talent brought to the project, leveraging iconic Kellogg brand characters.
16 Articles
16 Articles
Denton Record-Chronicle
"Will Shat?" Kellogg's Raisin Bran® and William Shatner Team Up to Tackle America's Fiber Gap
The "Will Shat" Campaign Debuts Ahead of the Big Game to Show Fans How 7g of Fiber Can Help Get Your Gut Back on Track After the Party
“Will Shat?” Kellogg’s Raisin Bran® and William Shatner Team Up to Tackle America’s Fiber Gap
BATTLE CREEK, Mich. – January 30, 2026 – If you’re already planning your game-day spread, Kellogg’s Raisin Bran has a message for your “future self.” Today, the brand revealed its first-ever Big Game spot starring legendary actor William Shatner. The mission? Tackling the 95% fiber gap identified by the 2020-2025 Dietary Guidelines for Americans† because let’s be honest, we’ve all experienced that “gut regret” the morning after indulgence. The …
Kellogg's Raisin Bran and William Shatner partner to tackle America's fiber gap
BATTLE CREEK, Mich. – If you're already planning your game-day spread, Kellogg's Raisin Bran has a message for your "future self." Today, the brand revealed its first-ever Big Game spot starring legendary actor William Shatner. The mission? Tackling the 95% fiber gap identified by the 2020-2025 Dietary Guidelines for Americans because let's be honest, we've all experienced that "gut regret" the morning after indulgence.William ShatnerThe high-en…
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