KBC 18 sees 60% growth in viewership on Sony LIV, watch time rises 40%

KBC Season 18 views rise 60% on Sony LIV

Kaun Banega Crorepati Season 18 has recorded strong early growth on Sony LIV, with views rising 60% and watch time increasing 40% in the first three weeks compared with the corresponding period of the previous season. Connected TV accounts for nearly 60% of the season’s consumption on Sony LIV, highlighting KBC’s continued strength as a […] The post KBC Season 18 clocks 60% growth in views, watch time rises 40% on Sony LIV first appeared on Medi…

KBC 18 sees 60% growth in viewership on Sony LIV, watch time rises 40%

Mumbai: Kaun Banega Crorepati Season 18 has recorded strong early performance on Sony LIV, with views growing by 60% and watch time increasing by 40% compared with the corresponding period of the previous season. Three weeks into the season, Connected TV accounts for nearly 60% of the show’s consumption on Sony LIV, highlighting the franchise’s continued appeal as a family-viewing experience. The large-screen viewing share also comes as audience…