How Loewe’s Amazona Became the Go-To Bag for Women on the Move

How Loewe’s Amazona Became the Go-To Bag for Women on the Move

Clockwise from top: Kate Moss with her Amazona bag; illustration from the Loewe archive; True Whitaker at the Loewe Fall/Winter 2026 show carrying her Amazona bag; an archival Loewe campaign; the Loewe Amazona bag.Jack McCollough and Lazaro Hernandez’s spring 2026 debut for Loewe last September was just the start of a milestone year for the brand. Their arrival coincided with the 50th anniversary of the Amazona, the house’s first named handbag, …

Kara Walker Fronts Loewe’s 180th Anniversary Campaign Nodding to Its Art-Filled Past

Loewe unveiled a new campaign on Monday celebrating the fashion brand’s 180th anniversary, complete with a capsule collection, an anniversary magazine, and an animated film, much of which nods to the house’s long-standing connections to the art world. Under former creative director Jonathan Anderson, the fashion brand played up that connection through numerous high-profile collaborations with artists ranging from Lynda Benglis to Richard Hawki…