Kara Swisher took Silicon Valley by force. Now she's eyeing influence in the 2028 campaign
- Podcaster Kara Swisher is leveraging her Silicon Valley reputation to shape political discourse as podcasts supplant traditional media, with the 63-year-old expecting her roster of candidates to grow.
- Initially focused on tech, Pivot—a joint venture between Swisher, Galloway, and Vox Media—has evolved toward political coverage, driven by Swisher's three decades of aggressive technology journalism and indifference to power.
- During President Donald Trump's second Republican term, Democratic hopefuls including California Gov. Gavin Newsom and Vice President Kamala Harris have appeared on Swisher's shows, with Newsom saying she "calls out my bulls-." She's usually right, and it drives me crazy."
- While Swisher expands her reach, she faces stiff competition in the crowded political podcast landscape, as conservatives like Megyn Kelly and Tucker Carlson and liberals behind Pod Save America are dwarfed by Joe Rogan.
- Teddy Goff, co-founder of Precision Strategies, emphasized that modern candidates must be able to "talk anywhere," as Swisher continues producing four podcasts most weeks to capture their attention.
25 Articles
25 Articles
'Podcasts are the NBA': Scott Galloway on Kara Swisher's big success — 'there’s a small amount of people making a lot of money'
Kara Swisher is everywhere. She’s filling in for Joy Behar on ABC’s “The View.” Appearing alongside Meryl Streep in “The Devil Wears Prada 2.” Starring in a CNN documentary. Preparing a national tour. And churning out four podcasts most weeks featuring long-form interviews and commentary. It’s a ubiquity born of more than three decades chronicling the technology industry with a professed indifference to power that vaulted her into a rare echelon…
Associated Press News
Kara Swisher took Silicon Valley by force. Now she's eyeing influence in the 2028 campaign
Kara Swisher is expanding her influence from tech journalism to politics. Swisher is known for her fearless interviews and has hosted figures like Mark Zuckerberg and Elon Musk.
An interview with Kara Swisher about her podcast, interviewing Democratic presidential candidates, why she is not a left-leaning counter to Joe Rogan, and more (Steven Sloan/Associated Press)
Steven Sloan / Associated Press: An interview with Kara Swisher about her podcast, interviewing Democratic presidential candidates, why she is not a left-leaning counter to Joe Rogan, and more — Kara Swisher is everywhere. She's filling in for Joy Behar on ABC's “The View.” Appearing alongside Meryl Streep in “The Devil Wears Prada 2.”
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