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Ye’s Comeback Faces Sponsor Exodus and u.k. Political Pushback

Three major sponsors pulled back as the festival faced backlash over the rapper’s booking, while political leaders condemned the decision.

  • On Sunday, Pepsi withdrew its sponsorship of London's Wireless Festival, followed shortly by alcohol giant Diageo, after organizers announced Kanye West as the headliner for the July event.
  • West, 48, has faced significant backlash in recent years for repeated antisemitic remarks, including a 2022 swastika incident, despite publishing a full-page apology in The Wall Street Journal in January.
  • Rockstar Energy Drink has also pulled sponsorship, while online payment system PayPal is removing its branding from promotional materials, distancing itself from the festival amid ongoing controversy.
  • Prime Minister Sir Keir Starmer condemned the booking as "deeply concerning," while Liberal Democrat leader Ed Davey and shadow home secretary Chris Philp urged the government to ban West from entering Britain.
  • Organizers face mounting pressure ahead of the July 10–12 event at Finsbury Park, though the festival's website continues displaying branding from withdrawn sponsors as uncertainty persists.
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The organizers of the London Wireless festival thought it would be a hit. But he's the problem. After they announced last week that American rapper Kanye West would be coming this year, a huge wave of resentment swept through. Some sponsors have pulled out of the event, and the British government is officially reviewing whether West should be banned from entering the country. He is considered an anti-Semite and a Nazi propagandist.

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Deník.cz broke the news on Monday, April 6, 2026.
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