US EditionKansas City Chiefs' strategy to expand UK fandom: cultural connections and mascot diplomacy
- Louise Johnson, chief executive of marketing agency Fuse, noted that the younger generation in the UK is increasingly interested in U.S. sports.
- Lara Krug, the team’s chief media and marketing officer, said the UK is key to the globalization of the brand, aiming to become the 'world’s team.'
- Krug emphasized that the 12-to-24 age group presents the biggest marketing opportunity for the franchise.
- Krug mentioned that mascots serve effectively as ambassadors in various markets, fostering cultural connections.
20 Articles
20 Articles
The Kansas City Chiefs are using superstar power, cultural connections and mascot diplomacy to expand in the UK
LONDON — In an offseason huddle at the NFL’s London headquarters, the Kansas City Chiefs are drawing up a game plan to win over fans in a crowded UK market.
Hastings Tribune
Kansas City Chiefs' strategy to expand UK fandom: cultural connections and mascot diplomacy
LONDON (AP) — In an offseason huddle at the NFL’s London headquarters, the Kansas City Chiefs are drawing up a game plan to win over fans in a crowded UK market.
At a meeting at the NFL headquarters in London, the Kansas City Chiefs are developing a game plan to win fans in a crowded British market.
WaPo: Kansas City Chiefs Lure London Love
A reality check for people who think that political slogans really mean something . . .Despite the era of "America First" take a look at Kansas City Super Bowl champs hoping to take their brand GLOBAL by way gimmicky marketing. Even better . . . The Beltway paper of record is picking up on the effort . . . Read more at tonyskansascity.com
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