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"KakaoTalk Ads Are Also Text messages"... 80% of Consumers Perceive Brand Messages in the Same Category.
Summary by ddaily.co.kr
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[Digital Daily Reporter Chae Seong-oh] When people think of mobile phone 'text messages,' they typically picture SMS (short messages) or MMS (long messages), but it appears that consumer perception has already broadened beyond that. A survey also revealed that eight out of ten consumers view 'Kakao Brand Messages,' which are promotional messages delivered via KakaoTalk, as falling into the same category as traditional advertising text messages. …
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