Disney Strikes K-Pop Deal With Kakako In Korea
6 Articles
6 Articles
Disney Strikes K-Pop Deal With Kakako In Korea
Could Disney be about to unearth the next big K-pop hit? Disney Korea has struck a deal with Kakao Entertainment to launch what they are calling a “K-culture fund” and is aiming to pursue around 10 projects over the medium to long term. The pair will “collaborate on projects that bring together K-pop IP and […]
Disney, Marvel, Pixar to collaborate to highlight K-pop, Korean heritage
The Walt Disney Company’s long-standing legacy in animation, entertainment and consumer products is entering a new chapter in Korea, where the company sees the country’s global content power as a new source of inspiration for next-generation consumer experiences. Walt Disney Company Korea on Wednesday unveiled its new campaign, “ICONS UNLEASED: Global Icon Becomes Center of New K-Wave.” It builds on K-pop, Korean heritage and original Korean con…
Kakao Entertainment has entered into a strategic partnership with The Walt Disney Company Korea (Disney Korea) to jointly... the global expansion and crossover of K-pop intellectual property (IP)
Disney, which holds global intellectual property (IP) such as Mickey Mouse, Pixar, and Marvel, is partnering with K-pop to expand its consumer goods business in Korea. It plans to establish a ‘K-Culture Fund’ with Kakao Entertainment to pursue around 10 collaborative projects and to showcase content combining Marvel stories with artists’ worldviews in collaboration with SK Entertainment. On the 16th, The Walt Disney Company Korea [held] the ‘Dis…
[Digital Daily Reporter Chae Seong-oh] Kakao Entertainment announced on the 16th that it is pursuing the global expansion and crossover of K-pop intellectual property (IP) through a strategic partnership with The Walt Disney Company Korea (Disney Korea). The plan is to elevate the paradigm of the K-IP ecosystem to the next level by combining Kakao Entertainment’s IP business leadership, which encompasses the entire K-culture industry, with the s…
K-pop intellectual property (IP) combines with Disney's narrative assets to build a new content ecosystem.
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