K-Pop, K-Beauty, K-Drama: Korean Product Fever Goes Beyond the Screens and Bars and Reaches the Field

Globo

Lean Right

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First came the success of “Gangnam Style”, music from the PSY singer who beat memories in 2012, marking the arrival of K-pop in Brazil and opening the way to Boybands and girls South Koreans. Then, the drums flooded the streaming platforms, urging Brazilians to experience what they see on the screens: the chimchi heat, the soju distillate and the skin that in ten steps. Unique material for signatories. To have complete access, access the materia…

Revista Oeste

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The South Korean cinema lived in 2025 at its greatest moment in Brazil, according to the rise of the S.Paulo Folha. Throughout the year, 33 productions — between long-metragens, musical documentarys and special exhibitions of k-pop shows — came to the national halls, number representing a 200% increase compared to the previous year. The development consolidates the presence of Korean culture in the commercial circuit and broadens the profile of …

Folha de S.Paulo

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South Korea was high in brazilian theaters in 2025. The cinemas featured a record of the actions of the pope astico: 33 films, music and sex documents were of k-pop shows -an increase of 200% in relation to last year. Read more (12/28/2025