US Edition'K-Pop and Beyond': Students study art and business of popular music genre
Berklee's annual event offers aspiring musicians mentorship and industry insights through lectures, performances, and Q&As with experts including Netflix singer Andrew Choi.
- On Nov 22, 2025, Andrew Choi, singer-songwriter and singing voice of 'Jinu,' appeared at Berklee College of Music's 'K-Pop and Beyond' weeklong event.
- Berklee Associate Professor Ray Seol helps organize the 'K-Pop and Beyond' program, which Berklee College of Music hosts to teach K-pop's art, culture, and business.
- Offering one-on-one advice, Choi mentored aspiring musicians in Boston and shared insights on life since Netflix's K-Pop Demon Hunters.
- Students called the weeklong program 'Surreal,' receiving mentorship that Choi framed as a 'golden rule' for career success at Berklee College of Music.
- Amid discussions of cultural symbols, the program highlighted K-pop's communal power as Professor Rayo and Andrew Choi explored hidden historic symbols beyond Korea.
24 Articles
24 Articles
'K-Pop and Beyond': Students study art and business of popular music genre
At the Berklee College of Music in Boston, K-pop isn't just enjoyed — it's studied! Recently, the school dedicated an entire week to an experiential learning platform professors called "K-Pop and Beyond," featuring Andrew Choi, singing voice of Jinu in the hit Netflix movie "KPop Demon Hunters."
'K-Pop and Beyond': Students study art and business of popular music genre
At the Berklee College of Music in Boston, K-pop isn't just enjoyed — it's studied! Recently, the school dedicated an entire week to an experiential learning platform professors called "K-Pop and Beyond," featuring Andrew Choi, singing voice of Jinu in the hit Netflix movie "KPop Demon Hunters."
'K-Pop and Beyond': Students study art and business of popular music genre
At the Berklee College of Music in Boston, K-pop isn't just enjoyed — it's studied! Recently, the school dedicated an entire week to an experiential learning platform professors called "K-Pop and Beyond," featuring Andrew Choi, singing voice of Jinu in the hit Netflix movie "KPop Demon Hunters."
'K-Pop and Beyond': Students study art and business of popular music genre
At the Berklee College of Music in Boston, K-pop isn't just enjoyed — it's studied! Recently, the school dedicated an entire week to an experiential learning platform professors called "K-Pop and Beyond," featuring Andrew Choi, singing voice of Jinu in the hit Netflix movie "KPop Demon Hunters."
'K-Pop and Beyond': Students study art and business of popular music genre
At the Berklee College of Music in Boston, K-pop isn't just enjoyed — it's studied! Recently, the school dedicated an entire week to an experiential learning platform professors called "K-Pop and Beyond," featuring Andrew Choi, singing voice of Jinu in the hit Netflix movie "KPop Demon Hunters."
'K-Pop and Beyond': Students study art and business of popular music genre
At the Berklee College of Music in Boston, K-pop isn't just enjoyed — it's studied! Recently, the school dedicated an entire week to an experiential learning platform professors called "K-Pop and Beyond," featuring Andrew Choi, singing voice of Jinu in the hit Netflix movie "KPop Demon Hunters."
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