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BTS’s Jungkook Named Global Brand Ambassador for Chanel Beauty in Landmark Collaboration

Jungkook, BTS member, joins Chanel to inspire creativity in fragrance and beauty, with the partnership highlighting his bold artistic influence, Chanel said.

  • On Thursday, Jeon Jung-Kook was named Chanel Fragrances and Beauty's new global ambassador, and Jungkook said `I am truly delighted to join Chanel Fragrances and Beauty as global ambassador,`.
  • Thomas du Pré de Saint Maur, Head of Global Creative Resources for Fragrances & Beauty at Chanel, praised Jungkook's talent and bold creative choices as embodying the house's essence.
  • Having recently been discharged earlier this year, Jungkook’s contributions include performing at the FIFA World Cup and a platinum-certified solo single, supporting his global appeal.
  • On its CHANEL BEAUTY account, the brand promoted Jungkook's appointment while he said `I am sincerely enthusiastic about this future collaboration,` signaling immediate marketing activity.
  • By naming Jungkook, Chanel aims to reaffirm its commitment to embodying the spirit of its time by partnering with talents who inspire and reinvent creative codes.
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VOGUE JAPAN broke the news in on Thursday, December 11, 2025.
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