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Unsealed Texts: 'Untraceable' PR Plan Amid Baldoni-Lively Feud

Judge Lewis J. Liman unsealed over 60 exhibits revealing alleged smear campaign tactics and $30,000 monthly crisis management expenses in Blake Lively's lawsuit against Justin Baldoni.

  • Blake Lively sued co-star and director Justin Baldoni in December 2024, accusing him of sexual harassment and orchestrating a smear campaign.
  • The lawsuit followed rising tensions during the 2024 release of their film It Ends With Us, amid allegations and legal counterclaims by Baldoni.
  • Court-Ordered unsealed texts and emails reveal Baldoni's team, including publicist Melissa Nathan and PR contractor Jed Wallace, coordinated anonymous social media efforts to defend Baldoni's reputation.
  • Jed Wallace denied any smear campaign or use of fake accounts despite being paid $90,000 for three months, while Lively's team cited over 60 exhibits as proof of coordinated attacks.
  • The case remains unresolved with trial set for March 2026, highlighting complex digital reputation management and ongoing disputes between the parties.
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The Hollywood Gossip broke the news in on Monday, August 25, 2025.
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