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Mother Berlin Replaces Scholz & Friends as the Lead Agency of Uber Eats.
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Mutter kocht: The creative agency Mother Berlin secures the budget of the delivery service Uber Eats in a pitch and thus replaces Scholz & Friends. For the German market, the Mother team adapts the British campaign with actor Jude Law and embeds it in the new claim "Whoever does everything has to do nothing". Unlike the British approach, which relies on reward, the campaign in this country specifically addresses the pressure for continuous effic…
Uber Eats is on an expansion course. A new communication strategy is also to contribute to growth, which is now visible in the form of a first campaign. Mother Berlin developed the appearance for the first time.
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