US EditionJourney Further’s Tom Bottomley on Programmatic DOOH, Omnichannel Measurement, and Multi-Market Activation
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Journey Further’s Tom Bottomley on Programmatic DOOH, Omnichannel Measurement, and Multi-Market Activation
Tom Bottomley, director, programmatic at Journey Further, takes a dive into digital-out-of-home (DOOH) advertising. He examines the value programmatic can Tom Bottomley, director, programmatic at Journey Further, explores all things DOOH. He examines the value programmatic can add to digital-out-of-home advertising, the importance of omnichannel measurement, multi-market strategy and activation, as well as how we sees programmatic DOOH evolving …
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