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Fewture Studios and TMG, Inc. Announce Global Joint Venture to Launch Internet Racing League (IRL)
The Internet Racing League will spotlight emerging karting talent through creator-led races starting in Brazil, aiming for a global championship with backing from Itaú BBA.
- On Dec. 8, 2025, Fewture Studios and TMG, Inc. announced a joint venture to launch the Internet Racing League in Brazil with plans to expand globally.
- The partnership pairs Fewture Studios' Hollywood creative infrastructure with TMG, Inc.'s production and creator networks to build a creator-led live sports model elevating karting and grassroots racing talent.
- Among the first names announced are Jon Vlogs, Brazilian creator and entrepreneur, who will serve as a team president with a revenue participation stake, and Cameron Das, creator and former pro racing driver, who represents IRL's mission to spotlight underfunded drivers.
- IRL will stream races via Madhouse TV and creators' channels to reach local and global audiences, with a funding round led by Itaú BBA supporting live events and a roadmap ending in a Global Grand Championship in Las Vegas.
- While prioritizing creators, Fewture Studios and TMG plan to expand with more creator-led sports leagues, as Henry said, `Brazil is leading the global shift in how sports, creators, and fans connect`.
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Jon Vlogs, Caio Castro & Cameron Das Rev Up New Creator-Led Karting Championship The Internet Racing League
EXCLUSIVE: The rubber is about to hit the road on a new creator-powered kart-racing franchise. The Internet Racing League will begin in Brazil, but has plans to go global, its founders told Deadline. The first names on board IRL are Brazilian creator Jon Vlogs, actor and racing driver Caio Castro, and former pro driver Cameron […]
·Los Angeles, United States
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Total News Sources12
Leaning Left2Leaning Right0Center4Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
L 33%
C 67%
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