Johor polls: Candidates turn to hybrid campaigning as digital politics reshapes voter outreach

Johor polls: Candidates turn to hybrid campaigning as digital politics reshapes voter outreach

JOHOR BAHRU, July 1 — Election campaigning has shifted dramatically from the traditional politik balai raya (community hall politics) to a hybrid model that blends grassroots engagement with digital outreach, as candidates seek to win over an increasingly diverse electorate.Political analysts say that while social media has become the dominant platform for shaping first impressions and public perception, face-to-face campaigning remains indispen…