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Top Stories: Tim Cook Stepping Down, iPhone 18 Pro Colors, and More

The longtime hardware chief inherits pressure to speed up AI, reduce China dependence and find new growth beyond the iPhone.

  • Apple announced on Friday that chief executive officer Tim Cook will step down September 1 after 15 years, succeeded by John Ternus, the company's senior vice president of hardware engineering.
  • Cook will transition to executive chair, assisting with company strategy and global policymakers, while the 51-year-old Ternus, an 'Apple lifer' with 25 years at the company, is widely considered a safe choice to lead.
  • Fixing the company's AI strategy remains Ternus's defining challenge, as Apple has avoided hefty capital expenditures on data centers; investors expect him to push the envelope in product design and finally improve Siri.
  • Navigating complex geopolitics threatening Apple's supply chain remains critical for Ternus, as the company makes an estimated 80 per cent of its iPhones in China, leaving it vulnerable to tensions over Taiwan.
  • Betting on itself as a maker of first-rate physical things, Apple has placed a hardware expert in charge; Ternus is expected to bring back Jobs-era decisiveness to the CEO suite.
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Engadget broke the news in United States on Friday, April 24, 2026.
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