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John Morgan Promises $100K for Anyone Who Can Name His New Florida Political Party

Morgan cited family reasons for skipping the race and said he will seek to build a Florida third party with a $100,000 naming contest.

  • On Monday, prominent Orlando attorney John Morgan announced he will not run for Florida governor, ending months of speculation. Instead, he plans to establish a new third political party.
  • Morgan, who recently turned 70, cited personal reasons and a desire to spend more time with family for his decision. He previously led successful ballot initiatives to legalize medical marijuana in 2016 and raise the minimum wage to $15 in 2020.
  • To launch the organization, Morgan will host a public contest to name the new party, offering a $100,000 prize. He argued, "Most of us agree on most things, but if you put the D up and the R up, nothing gets done."
  • Trump-Endorsed candidate Byron Donalds leads the Republican field with a $67 million war chest, while Republicans maintain a 1.5 million voter advantage over Democrats in Florida. The race features numerous other heavyweight contenders.
  • While Morgan hopes to "kick-start a real third-party movement," independent influence remains limited in Florida. Fewer than 500,000 voters are registered with minor parties, representing just 3.5% of more than 13 million total registered voters.
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Forbes broke the news in United States on Monday, April 13, 2026.
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