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John Lewis releases social-first entertainment series about gifting
Summary by campaignlive.co.uk
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John Lewis to launch YouTube chatshow to improve AI search results
Department store chain’s Gift List ‘vodcast’ will be hosted by TV presenter Angela Scanlon Business live – latest updates John Lewis is launching an online chatshow and social media studio to help make itself and its products more visible to chatbots and more prominent in AI search results. The…
John Lewis unveils gifting content series
John Lewis has unveiled a new vodcast, hosted by broadcaster and presenter Angela Scanlon. Titled ‘Gift List’, the series explores how different celebrities approach gifting. The first episode, which is out today (3 September), stars broadcaster Louis Theroux. In the episode, Theroux comments on how he prefers being on the receiving end of a gift...
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