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John Lewis head of retail media: “It’s vital that anything we do builds on trust with customers”
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John Lewis head of retail media: “It’s vital that anything we do builds on trust with customers”
Tom Langley, head of retail media for the John Lewis Partnership, says the next phase of growth will depend on retailers proving they can deliver measurable value for brands without compromising the customer trust that underpins their businesses. Retail media may have become one of the fastest-growing opportunities in advertising, but for John Lewis Partnership it is not simply a new revenue stream to bolt on to the 162-year old business. Tom La…
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