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Joanna Gaines says she and Chip lost sight of Magnolia’s purpose. 1 decision helped them find it again

Summary by Fast Company
Every founder is subject to burnout, even the founders of a massive lifestyle, retail, and media brand. Joanna Gaines, co-founder of Magnolia, launched the brand alongside her husband, Chip, nearly 25 years ago. After gaining prominence for renovating houses on the HGTV show Fixer Upper, the two used their company to transform the city of Waco, Texas. They realized they needed to take a break. On Monday, Gaines discussed how the couple took a th…

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Fast Company broke the news in New York, United States on Friday, October 2, 2026.
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