US EditionJaguar Reportedly Fires Design Chief Responsible for the Type 00 Concept
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evshift.comJaguar reportedly fires design chief responsible for the Type 00 concept
To say that Jaguar's Type 00 concept, revealed exactly one year ago, was controversial would be the understatement of the century. The company was obviously desperate to reinvent itself for the electric age, which is no problem in itself. How it chose to go about it is a different story. Suffice it to say that a lot of people were put off by the Type 00's design, which looks like something a five-year-old would draw up in two minutes when asked …
At the end of last year, Jaguar first launched a controversial campaign without a car, but with a new logo, to subsequently show the Type 00 concept. Gone was the lightness of the F-Type or the elegance of the XJ, the new model received modern shapes that had practically nothing to do with the British brand's shabby past. First post to...
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