US EditionJetBlue accused of using personal data to set ticket prices in new lawsuit
The proposed class action says JetBlue tracked browsing data and used it to adjust fares, including a disputed $230 increase, without customer consent.
- JetBlue denied using personal data to increase ticket prices, stating that fares depend on real-time seat availability and demand rather than personal information or cached data.
- The airline apologized for a social media response that suggested clearing browser cache and cookies could affect pricing, which caused public confusion about surveillance pricing.
- Critics and lawmakers, including Senator Ruben Gallego, expressed concern about surveillance pricing and are calling for legislation to ban such practices.
26 Articles
26 Articles
Lawsuit Accuses JetBlue of Secretly Tracking Customers to Inflate Fares
Already a subscriber? Make sure to log into your account before viewing this content. You can access your account by hitting the “login” button on the top right corner. Still unable to see the content after signing in? Make sure your card on file is up-to-date. JetBlue is facing a lawsuit that accuses the airline of secretly tracking customers’ personal data and using it to set individualized ticket prices. Getting into it: The lawsuit…
JetBlue Sued for Allegedly Using Customers’ Personal Data to Hike Air Fares
JetBlue Airlines has been sued in a class action lawsuit seeking damages for allegedly using consumers’ personal data to increase airfares. The case was filed on April 22 in the U.S. District Court in the Eastern District of New York. Brought by plaintiff Andrew Phillips of New York, the litigation states that Phillips booked his ticket on JetBlue’s website, which included a flight from New York to Florida. As required, he provided his contact a…
JetBlue accused of using personal data to set ticket prices in new lawsuit
JetBlue is facing a proposed class action lawsuit alleging the airline collects passengers’ personal data and uses it to set airfares, a practice described as “dynamic surveillance pricing.” The complaint was filed on Wednesday on behalf of a New York resident who claimed that JetBlue tracked his information without his knowledge while booking a flight…
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