Jeff Bezos Tries to One Up Elon, Ford (F) And GM With Dead Simple EV Truck

Jeff Bezos Tries to One Up Elon, Ford (F) And GM With Dead Simple EV Truck

Key Points Jeff Bezos is backing an ultra-low-cost EV pickup—rumored to start around $25,000—as a direct challenge to the high-priced failures of existing electric trucks like the Tesla Cybertruck (NASDAQ: TSLA) and Ford F-150 Lightning (NYSE: F). The stripped-down, modular design targets young buyers and budget-conscious consumers, potentially creating a viable market segment largely ignored by current EV manufacturers. A strategic partnersh…

Bezos-backed Slate EV pickup makes stop in Ferndale

The Slate pickup is touted as being customizable, with SUV kits. It's expected to be available next year, priced in the mid-$20,000s.