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JDE Peet’s sells Turkish tea unit, halts L’or barista rollout in US

Summary by foodbev.com
JDE Peet’s has sold its tea business in Turkey to Efor Holding for an undisclosed sum. The business generated approximately €60 million...
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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foodbev.comfoodbev.com

JDE Peet’s sells Turkish tea unit, halts L’or barista rollout in US

JDE Peet’s has sold its tea business in Turkey to Efor Holding for an undisclosed sum. The business generated approximately €60 million...

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Just DrinksJust Drinks

JDE Peet's sells Turkey tea assets

JDE Peet's has sold its tea business in Turkey as part of broader “efforts to optimise resource allocation and simplify operating models”.

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Just Drinks broke the news in on Thursday, May 8, 2025.
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