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JD Sports Underlying Sales Fall in Q2 on Weak UK

JD Sports announced a £100 million share buyback reflecting confidence in medium-term growth despite a 2.5% H1 sales decline amid consumer financial pressures.

  • JD Sports reported a 2.5% drop in like-for-like sales over six months compared to last year, indicating struggles in the UK and Europe amid tough comparisons with the previous year.
  • The company noted a particular decline in the UK and Europe due to tough comparisons with the same quarter last year, which benefited from the Euro 2024 football tournament.
  • Regis Schultz, CEO of JD Sports, stated, 'We are making strong progress in developing our omnichannel customer proposition, store footprint, and supply chain' despite trading challenges.
  • JD Sports remains cautious about trading for the rest of the year, citing pressure on consumer finances and the risk of rising unemployment.
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The ArgusThe Argus
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JD Sports ‘cautious’ over consumer finances as UK sales slide

The sportswear retailer said it has made ‘strong progress’ in recent months and pointed to improvements in the US.

·Brighton, United Kingdom
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RTÉ broke the news in Ireland on Wednesday, August 27, 2025.
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