JCPenney Takes on Fashion Elitism With a Runway Show in Paris, Texas

JCPenney takes its fashion show to Paris … Texas

On Friday, JCPenney brought the runway to Paris, Texas, a city of roughly 25,000 nestled in the northeast corner of the state, according to a statement by...

JCPenney’s Other Paris Runway

The mainstream department store stages a fashion show in Paris, Texas, as part of its "Yes, JCPenney" marketing advocating that fashion can be accessible to everyone.

Why JCPenney’s spring campaign bowed with a Paris, Texas fashion show

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, digs into the “Exactly What You Are (and Aren’t) Looking For” effort.

JCPenney Takes on Fashion Elitism With a Runway Show in Paris, Texas

JCPenney hosted "The Other Paris Runway” as a direct counterpoint to the exclusivity of traditional fashion shows.

JCPenney – Yes, JCPenney – Closes Out Fashion Month with The Runway Show Paris Never Saw Coming

The most unexpected fashion statement of the season proved incredible fashion doesn’t require a VIP invitation