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Jay-Z’s Annual Daddy-Daughter Outing With Rumi, Blue Ivy at Super Bowl 2026 Is a Total Touchdown

Jay-Z's company Roc Nation produced the halftime show featuring Bad Bunny for the seventh consecutive year, continuing a family tradition with daughters Blue Ivy and Rumi attending.

  • On Sunday , Jay-Z brought his daughters to Super Bowl LX at Levi's Stadium, where Roc Nation oversees the halftime show featuring Bad Bunny for its seventh year.
  • Amid a recurring family pattern, Blue and Rumi have often supported Jay-Z at major events, including the 2025 Las Vegas matchup, continuing their tradition.
  • Photographs show Blue Ivy, 14, in a black letterman jacket jumping while Rumi, 8, with a pink bunny backpack, waved as they walked onto the field at Levi's Stadium on Sunday.
  • Game-Day photos and videos circulated widely as Beyoncé remained off-stage and Jay-Z joined the girls on the Levi's Stadium field, captioned 'Jay is here.'
  • Blue Ivy, now 14, has performed on her mother's tours and shown growing confidence, despite her parents initially hesitating about stadium stages, Beyoncé said in Renaissance: A Film by Beyoncé.
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E! News broke the news in United States on Sunday, February 8, 2026.
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