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Javier Fernández: "Let's See if We Stop Talking Nonsense and Next Year the Mayor and I Present a Joint Offer From Seville in Fitur"

The president of the Diputación recalls that the commitment to tourism of quality cannot exclude the relative or that of other people with less purchasing power The province, which is consolidated as its own destination, shows greater margin of growth
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The Diputación de Sevilla presented this Friday the campaign with which the province will land in Fitur 2026, under the slogan 'Seville. Don't look at it, live it'. It is a proposal that seeks to strengthen the tourist brand betting on a model based on the experiences, authenticity and human identity of the territory. The key is that the

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The Seville Provincial Council presented on Friday the key elements of its strategy for participating in the International Tourism Fair (FITUR 2026), under the slogan "Seville. Don't just look at it, live it." Beyond a promotional campaign, the provincial institution has proposed a strategic redefinition of the destination, centered on "human identity," authenticity, and experience, rejecting the province's role as a mere complement to the city.…

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The president of the Diputación recalls that the commitment to tourism of quality cannot exclude the relative or that of other people with less purchasing power The province, which is consolidated as its own destination, shows greater margin of growth

·Seville, Spain
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diariodesevilla.es broke the news in Seville, Spain on Friday, January 16, 2026.
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