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Jasmine Crockett Runs Unconventional Texas Senate Campaign Despite Spending Disadvantage

Crockett relies on grassroots events and personal engagement while being outspent 19-to-1 on political ads in a tight Texas Senate primary race, campaign advisers said.

  • In the Texas Senate primary's final stretch, Crockett is running a grassroots campaign despite a 19-to-1 ad spending disadvantage, with early voting starting February 17.
  • Some Democrats note systemic barriers and critiques of the 'DC playbook' pushed Crockett toward nontraditional tactics instead of a campaign launch surge, despite expectations.
  • Her team deployed a campaign social media ad featuring anime-inspired Trump and AI imagery, while the campaign website initially lacked issues content and Democrats remain uncertain about Jason Lee's management role.
  • With three weeks until next month's primary, strategists warn limited time remains for new ads as mixed polls show Crockett leading by eight points in a University of Houston poll and Talarico ahead by nine in an Emerson College survey, while early voting begins next week.
  • The contest has become a test case for whether grassroots energy can counter Talarico's $6.6 million media spending, as allies support him, highlighting the funding gap Crockett faces.
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Political Wire broke the news in New York, United States on Monday, February 9, 2026.
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