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Kura Sushi Cancels Chiikawa Collaboration over Prize Embezzlement
- On Sunday, Japanese conveyor-belt sushi operator Kura Sushi canceled its collaboration with manga franchise Chiikawa after an internal investigation confirmed an employee stole promotional prizes to sell online.
- Chiikawa, a manga franchise whose name translates to 'something small and cute,' has surged in popularity, fueled by a film released this year that grossed 12.2 billion yen. This massive demand made limited-edition giveaways highly desirable collectibles.
- Investigators found staff sold stolen prizes on Mercari, Japan's largest online second-hand market, where a set of three cups listed for 9,500 yen. Kura Sushi successfully requested removal of these illegitimately obtained items.
- Kura Sushi spokesperson Hiroyuki Kosaka apologized, stating, 'We are truly sorry for causing the trouble and disappointing customers.' The chain offered a 10% discount through Monday and is consulting police.
- This marketing issue mirrors challenges faced by McDonald's Japan last year when scalpers flooded stores during similar promotions. Kura Sushi's shares fell 2.5% on Monday, reflecting the misconduct's market impact.
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19 Articles
19 Articles
Japan Sushi Giant Pulls Chiikawa Campaign on Staff Prize Theft
Japanese conveyor-belt sushi operator Kura Sushi Inc. canceled a promotion it was running in collaboration with manga character Chiikawa from Sunday after an employee was found to have stolen prizes from one of its stores.
·New York, United States
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読売新聞オンラインReposted by 
nippon.com
nippon.comKura Sushi Cancels Chiikawa Campaign over Prize Embezzlement
·Japan
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Channel News AsiaReposted by 
PressNewsAgency
PressNewsAgencyJapanese sushi chain ends Chiikawa rollout after staff caught selling freebies online
TOKYO, Sept 7 : A Japanese sushi chain was forced to cancel a popular marketing campaign with goods featuring cute hamster-like characters from the hit franchise "Chiikawa" after its staff stole the freebies to resell online. Conveyor-belt chain Kura Sushi launched its Chiikawa campaign on August 21 with pla
·Singapore, Singapore
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Coverage Details
Total News Sources19
Leaning Left0Leaning Right2Center4Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
C 67%
R 33%
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