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Japanese Cars Change Names Outside Japan because We Have Pimps
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Mitsubishi Motors resumed the Pajero utility line in Japan after seven years of interruption, rekindling the history of the adaptations that Japanese manufacturers apply to exported vehicles. In the Hispanic market and in North America, the brand sells the model under Montero's registration, while the United Kingdom markets the vehicle with [...]
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The Mitsubishi Pajero has been revived after a 7-year hiatus. While it's a highly recognizable name in Japan, it's sold under different names in some overseas markets. For example, it's called Montero in Spanish-speaking countries and North America, and Shogun in the UK. Why not just call it Pajero...?
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