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Under the initiative, the two countries will hold travel campaigns for the general public and host events for travel agencies.

The Japan Times

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Japan and U.S. designate 2024 as tourism promotion year

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TOKYO (Jiji Press) — Japanese tourism minister Tetsuo Saito and U.S. Ambassador to Japan Rahm Emanuel on Wednesday signed a memorandum of cooperation to designate 2024 as a year to promote tourism between the two countries.
During “U.S.-Japan Tourism Year,” the two sides will work together to boost tourism exchanges through joint efforts by the public and private sectors in a bid to accelerate the recovery of travel demand following the COVID-19…

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Japan, U.S. Designate 2024 as Tourism Promotion Year

Tourism minister Tetsuo Saito and U.S. Ambassador to Japan Rahm Emanuel sign a memorandum of cooperation. The two sides will work together to boost tourism exchanges through joint efforts by the public and private sectors. Saito called for taking advantage of the tourism year to resume and further promote exchanges at local levels.

Japan and U.S. designate 2024 as tourism promotion year

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