Image made with AI by Merca2.0 In recent years, Japan has become a visual space for urban advertising. Cities not only communicate messages, but turn them into immersive shows. An example that has captured global attention is Shinjuku's famous giant cat, a digital installation that seems to come out of architecture to interact with public space as if it were a living character. More than an advertisement, it is a presence that breathes, sleeps, …
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Image made with AI by Merca2.0 In recent years, Japan has become a visual space for urban advertising. Cities not only communicate messages, but turn them into immersive shows. An example that has captured global attention is Shinjuku's famous giant cat, a digital installation that seems to come out of architecture to interact with public space as if it were a living character. More than an advertisement, it is a presence that breathes, sleeps, …