Japan liquor businesses turn to non-alcoholic drinks to attract Gen Z

Summary by Ground News

Popularity of low- and non-alcoholic drinks has risen worldwide, accelerated by the pandemic. The effect has been especially pronounced in Japan, where the older population tends to drink more. Just 7.8% of Japanese people in their 20s were regular drinkers in 2019 compared with 20.3% in 1999.

Published 5 months ago

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Reuters

Japan liquor businesses turn to non-alcoholic drinks to attract Gen Z

By Irene Wang and Tom Bateman TOKYO - Bucking the age-old stereotype of hard-drinking college students, Manaka Okamoto considers the next day's schedule before cracking open an alcoholic beverage. "If I have to get up early, and I think 'Oh, I should hold off on drinking,' then I go for a non-alcohol drink to get a sense of alcohol when I'm drinking alone," Okamoto, 22, said at a Tokyo

5 months ago·United Kingdom

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National Post

Japan liquor businesses turn to non-alcoholic drinks to attract Gen Z

TOKYO -- Bucking the age-old stereotype of hard-drinking college students, Manaka Okamoto considers the next day's schedule before cracking open an alcoholic beverage. Read More

5 months ago·Canada

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The Japan Times

Japan liquor businesses turn to nonalcoholic drinks to attract Gen Z

The global market value for low- and nonalcoholic drinks rose to just under $10 billion in 2021 from $7.8 billion in 2018.

5 months ago·Japan

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U.S. News

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5 months ago·United States

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Asahi

Japan liquor businesses turn to non-alcoholic drinks to attract Gen Z | The Asahi Shimbun: Breaking News, Japan News and Analysis

Bucking the age-old stereotype of hard-drinking college students, Manaka Okamoto considers the next day’s schedule before cracking open an alcoholic beverage.

5 months ago

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