Japan liquor businesses turn to non-alcoholic drinks to attract Gen Z
Summary by Ground News
Popularity of low- and non-alcoholic drinks has risen worldwide, accelerated by the pandemic. The effect has been especially pronounced in Japan, where the older population tends to drink more. Just 7.8% of Japanese people in their 20s were regular drinkers in 2019 compared with 20.3% in 1999.Published 5 months ago
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