'Jal Ganga Samvardhan Abhiyan': A mass movement for water conservation, says CM Mohan Yadav

'Jal Ganga Samvardhan Abhiyan': A mass movement for water conservation, says CM Mohan Yadav

What began as a state-led initiative has now transformed into a people-powered movement for water conservation in Madhya Pradesh. The Jal Ganga Samvardhan Abhiyan, launched on March 30, 2025, from the banks of the sacred Shipra River in Ujjain, has achieved significant milestones in just 90 days, with Chief Minister Dr Mohan Yadav hailing it as a transformative campaign driven by public participation and cultural pride. Inspired by ancient wisdo…