US EditionJaguar's New Boss Doesn't Care About Trump's 'Woke' Rebrand Comments
Incoming CEO PB Balaji vows to continue Jaguar's shift to electric luxury vehicles despite a 49.4% profit decline amid tariff challenges and a controversial marketing campaign.
- Jaguar Land Rover announced that PB Balaji will become its new CEO in November 2025, succeeding Adrian Mardell who stepped down in July.
- The company’s rebranding to an all-electric, high-end vehicle maker triggered controversy and criticism, notably from President Donald Trump calling it a 'total disaster' and 'stupid'.
- Balaji defended the rebrand in his first statements as incoming CEO, highlighting positive customer responses and plans to reveal new models including the upcoming Type 00 electric grand tourer.
- The rebrand will retain only about 15% of existing buyers while shifting Jaguar to sell exclusively six-figure, $100,000-plus electric vehicles, signaling a major market repositioning.
- Despite profit and sales declines worsened by tariffs and pandemic impacts, Jaguar Land Rover aims to strengthen its future under Balaji's leadership with a focused electric vehicle strategy.
14 Articles
14 Articles
A touchy moment with this change of direction, the hope of a return to the fundamentals of the English brand seems to be finally moving away.
New Jaguar CEO delivers verdict on 'woke' rebrand days after Trump's scathing 'total disaster' rant
Jaguar Land Rover's incoming chief executive has mounted a defence of the luxury carmaker's radical rebranding, which attracted fierce criticism over its 'woke' makeover.PB Balaji, currently finance chief at parent company Tata Motors and set to assume leadership in November, insisted the controversial overhaul has generated enthusiasm among potential buyers.The luxury marque's transformation involves abandoning its famous leaping feline emblem …
Jaguar setzt radikalen Elektro-Kurs unverändert fort
Noch bevor er offiziell den Chefposten bei Jaguar Land Rover übernimmt, macht P.B. Balaji deutlich, dass er den eingeschlagenen Weg der Marke ohne Abstriche fortsetzen wird. Der derzeitige Finanzvorstand von Tata Motors wird im November an die Spitze von JLR wechseln. Sein Ziel: Jaguar vollständig zu einem Hersteller rein elektrischer Luxusautos umzubauen. Der Plan wurde vor Jahren beschlossen, und für Balaji steht fest, dass er ihn konsequent u…
Coverage Details
Bias Distribution
- 83% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium