It Looks Like Jaguar Is Ditching Agency Behind Bizarre Ad - What Were They Thinking?

It Looks Like Jaguar Is Ditching Agency Behind Bizarre Ad - What Were They Thinking?

Jaguar Land Rover’s decision to fire the advertising agency behind its disastrous DEI-fueled campaign is a classic case of “too little, too late.” Reported first by The Telegraph, this move […] The post It Looks Like Jaguar Is Ditching Agency Behind Bizarre Ad - What Were They Thinking? appeared first on The Western Journal.

Jaguar Begins Search for New Ad Agency Months After Controversial Rebrand

Jaguar is reviewing its global advertising account after facing criticism over a recent rebrand that included a new logo, design language, color palette and marketing direction According to the media outlet Campaign, the company is reviewing its global creative direction despite having defended the rebranding campaign last year as “a renaissance.” The review could result in the British carmaker replacing Accenture Song, which was reportedly appo…

Why Jaguar's rebrand failed, and what it can teach us

It's official: Jaguar has dropped its advertising agency, Accenture Song, following huge criticism of its 2024 rebrand. So what went wrong, and what lessons can be learned? In November last year, Jaguar Land Rover (JLR) unveiled a radical rebranding exercise. The iconic British car brand, known for its sleek designs, racing heritage and unmistakable growler emblem featuring its big cat mascot, made a dramatic pivot that both alienated its existi…

It Looks Like Jaguar Is Ditching Agency Behind Bizarre Ad - What Were They Thinking? - Political Signal

Jaguar Land Rover’s decision to fire the advertising agency behind its disastrous DEI-fueled campaign is a classic case of “too little, too late.” Reported first by The Telegraph, this move is as obvious as it is overdue. The company’s attempt to rebrand with a woke, car-less ad was a monumental miscalculation, and now they’re scrambling […] The post It Looks Like Jaguar Is Ditching Agency Behind Bizarre Ad — What Were They Thinking? appeared fi…

EDITION.- The British automaker Jaguar Land Rover (JLR) would be considering changing advertising agency due to a controversy triggered by her decision to renew the brand at the end of last year. According to The Telegraph newspaper, the company started a process of reviewing its global creative account in charge of designing and executing the marketing campaigns, which manages Accenture Song and its internal agency, Spark44, since 2021. This de…