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Brits Critics' Choice: Jacob Alon Crowned Winner

Jacob Alon won the 2026 BRITs Critics’ Choice Award for his debut album, following shortlisting and a Mercury Prize nomination, announced on BBC Radio 1.

  • Jacob Alon was unveiled as this year's Critics' Choice winner on BBC Radio 1 on January 19 by Jack Saunders, earning the BRITs Critics' Choice Award.
  • Jacob Alon's debut album In Limerence earned critical praise and a Mercury Prize shortlist place last year, while they became the first Scottish BBC Introducing Artist of the Year.
  • Selected by the BRITs Voting Academy, the Critics' Choice shortlist included Sienna Spiro and Rose Gray, with Alon prevailing to claim the Critics' Choice Award as it reverts to its original name this year.
  • Alon will collect the Critics' Choice prize at the BRIT Awards ceremony on Feb. 28 and will perform at Edinburgh's Assembly Rooms on February 27 as part of BRITs Week.
  • The BRIT Awards will be broadcast from Manchester's Co-op Live on Feb. 28, marking a rare venue change after nearly five decades, and the Critics' Choice prize has launched stars like Adele and Sam Smith.
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Scots singer Jacob Alon 'floating' after winning Critics' Choice award

The Scots singer is ‘floating far beyond the sky’ after the win

·Scotland, United Kingdom
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The Independent broke the news in London, United Kingdom on Monday, January 19, 2026.
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