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J&J's Corn Starch Switch: Too Late to Rebuild Trust?
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J&J's Corn Starch Switch: Too Late to Rebuild Trust?
When Johnson & Johnson announced its switch from talcum powder to a corn starch–based formula for its baby products, it marketed the move as meeting evolving consumer demands and ensuring safety. But behind that narrative lies a darker calculus: a desperate reaction to hundreds of lawsuits linking its talc formulations to severe health conditions. With a record-shattering $966 million verdict in 2025 and thousands of claims still pending, critic…
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