Iwc Just Dropped a Pair of George Russell F1 Pilots Watches in Signature Electric Blue

IWC and George Russell team up to create limited-edition watches

IWC and George Russell unveil two Pilot’s watches, limited to 1,063 pieces apiece We’ve barely cleared the starting blocks of the new year, yet it seems IWC Schaffhausen never did lift its foot from the accelerator. Fresh from the cultural momentum that followed the brand through 2025—buoyed in part by its involvement in the Formula One film (well worth your time, if you’ve yet to see it)—the watchmaker has unveiled two limited-edition timepiece…

IWC Has an Early Contender for Sports Watch of the Year

Perfecting the formula (one). IWC If you buy from a link, we may earn a commission. Learn more After Lewis Hamilton departed the Mercedes-AMG Petronas F1 Team for Ferrari at the end of the 2024 season, fellow British driver George Russell became the team’s unquestioned top star. Hamilton’s move to Ferrari also severed his long relationship with IWC, making Russell the de facto top ambassador for the Swiss luxury watch brand. We’ve seen IWC…

Formula 1's 'Prettiest' Man Drops Exclusive IWC Pilot Collection

By George, he's done it. There is a particular confidence that comes from knowing exactly what your signature is, and for George Russell, that signature has always been blue, worn on his helmet, carried through his branding, and now translated into two limited Pilot’s Watches with IWC Schaffhausen that feel personal without tipping into gimmickry. These are not merch pieces or paddock souvenirs, they are familiar IWC silhouettes tightened up wit…

Introducing: IWC Announces Two New Limited-Edition Pilot’s Watches With F1 Driver George Russell

What We Know If you're like me, you've been counting down the days until the return of the Formula 1 season—which is March 7, if you were wondering. We're firmly in the home stretch now, and IWC's latest announcement helps the wait go a little faster. Today, the brand reveals two limited-edition pilot's watches created in collaboration with Mercedes-AMG driver George Russell: the Pilot's Watch Chronograph 41 George Russell and the Pilot's Watch …