Ivrea Launches the New City Branding “Ivrea È”: a Visual Identity Between History and Innovation
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IVREA – The new city branding of the city of Ivrea has been presented: it is called “Ivrea is” and aims to tell the complexity of the territory through a visual narrative that intertwines past and future. The initiative is promoted by the municipal administration and curated by the Municipality’s Communications Office. The project’s main objective is to relaunch the image of the city for citizens, tourists and stakeholders, with particular atten…
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