Ferrari releases teaser images of new Luce electric sports car
Ferrari's Luce EV interior, co-designed with LoveFrom, features over 1,000 horsepower, a 329-mile range, and prioritizes tactile controls over touchscreens.
- Ferrari unveiled the interior and interface of its first fully electric car, the Luce, at a Transamerica Pyramid event near LoveFrom's San Francisco studio, marking the second phase of its staged rollout.
- Ferrari called in LoveFrom after formalizing a 2021 Exor partnership, expecting intense scrutiny for its first electric model and seeking fresh design from Jony Ive and Marc Newson.
- Notably, the interior combines a glass key with E Ink and dock, more than 40 Gorilla Glass parts from Corning, layered Samsung OLEDs, an aluminum speedometer needle, and dedicated mechanical switches and dials.
63 Articles
63 Articles
Ferrari's first all-electric car will be called Luce. Its cabin will offer a combination of retro design and a modern digital environment, but it will also include physical buttons.
The guy who designed the iPhone helped craft the interior of Ferrari's first EV — and it's full of physical buttons and knobs
Ferrari's newest interior design mixes classical racing touches with Apple's design.FerrrariFormer Apple designer Jony Ive's firm worked together for five years to fashion the new Ferrari interior.The sports car has tons of physical buttons that Ferrari says enhance "tactility" and reference its legendary racing history.The Italian brand has also unveiled a new name for its EV project: it's now called the Luce.Jony Ive designed the iPhone, which…
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